Schaffhausen / Milan, June 23, 2017 – IWC shocked the launch of the new Ingenieur Chronograph Sport watch (model: IW380901) to celebrate Passione Caracciola antique car rally in Milan. This sporty watch combines the classic elegance of the brand and the classic design elements of the engineer series, also witnessed on the F1 Monza track a number of outstanding drivers driving Mercedes-AMG antique racing demonstrated by the extraordinary strength.
This year, IWC became the third partner of Passione Caracciola Rally. This is an important historic event designed to pay tribute to the legendary Mercedes Rudolf “Karratsch” Caracciola. In the 1930s, he won the Grand Prix in Europe twice. This year’s race began in Milan, finally Lugano, via Monza, St. Moritz, Davos and Arosa. “The Passione Caracciola rally is a tribute to the greatest racing driver, Gallas Ona, and an excellent platform for us to showcase the new Ingenieur watch,” said Christoph Grainger-Herr, chief executive officer of IWC. The series of watches and IWC both the eternal elegance and sports style, design elements are reminiscent of the 1950s and 1960s series of engineers.This history-inspired watch will also have a special anti-antique car enthusiasts Attractive. ”
After welcoming the reception, guests from all walks of life participate in the F1 Monza circuit every other day and take the opportunity to take an antique DTM racing ride from the 190 E Evo. Famous riders Maro Engel and Bernd Schneider to drive, so that everyone immersive experience rally atmosphere. During the event, the guests also personally test the classic antique racing car, such as the 1950s Mercedes 190 SLR, practicing rally in the driving skills required. This new IWC Ingenieur Chronograph Sport (model: IW380901) also appears in the wrist, always ensure accurate timing.